Role: Creative Direction, Director
Scope: Broadcast, social collaboration, website integration

The Challange

Introduce Vivint to a newly established team (Utah Mammoth) in a way that felt native to players and fans, avoiding traditional, forced brand integration.

The Idea(s)

Dropping Gloves:
If enforcer Jack McBain is always ready to drop gloves on the ice, that doesn’t stop at home.

We extended his on ice identity into his home life using Vivint to “protect” what matters… including his ice cream.

Porch Potection:
Known as the “Wall of the Wasatch,” goaltender Karel Vejmelka protects everything that comes his way.

We brought that instinct off the ice positioning Vivint as the system that protects his home just as reliably as he protects the net.

Execution

Led creative direction and on-set execution across both spots, managing production, performance, and tone to maintain authenticity with talent.

• Two 8 hour production days

• 12 person crew

• budget $25k

• Talent: Dylan Guenther, Jack McBain, and Karel Vejmelka “Veggie”

Social Metrics

Contributed to broader campaign performance across Vivint social ecosystem (1B+ annual views)

170K