Role: Creative Lead, Director
Scope: Broadcast, social collaboration, landing page

The Challange

Introduce Vivint to a new audience through Utah Mammoth in a way that felt native to players and fans, avoiding traditional, forced brand integration.

The Idea(s)

Dropping Gloves:
If enforcer Jack McBain is always ready to drop gloves on the ice, that doesn’t stop at home.

We extended his on ice identity into his home life using Vivint to “protect” what matters… including his ice cream.

Porch Potection:
Known as the “Wall of the Wasatch,” goaltender Karel Vejmelka protects everything that comes his way.

We brought that instinct off the ice positioning Vivint as the system that protects his home just as reliably as he protects the net.

Execution

• Two 8 hour production days

• 12 person crew

• budget $25k

• Talent: Dylan Guenther, Jack McBain, and Karel Vejmelka “Veggie”

Social Metrics

Contributed to broader campaign performance across Vivint social ecosystem (1B+ annual views)

170K