VIVINT REBRAND
Role: Creative Direction, Director
Scope: Brand launch film, social rollout, web integration
The Challange
Introduce Vivint’s new brand promise and visual identity in a way that felt cohesive, human, and ownable, while bridging strategy, design, and storytelling in a single launch moment. The challenge was to translate an abstract brand system into something emotionally resonant, while ensuring it could scale across social, web, and future campaign work.
The Idea
We anchored the rebrand in a simple idea: Vivint works in the background so people can live in the moment.
The film follows a family through a single day, using natural, relatable moments to showcase how Vivint seamlessly supports life at home.
Rather than overt product storytelling, we let the system exist subtly in the background, reinforcing the brand promise through behavior, not explanation.
Visually, the piece integrates Vivint’s new color system and identity language directly into the environment, creating a bridge between brand design and lived experience.
Execution
Two 12 hour production days
20 person crew
budget $50k
Talent: 4 actors
Social Metrics
Served as a foundational launch asset contributing to Vivint’s broader rebrand rollout across social and digital platforms (1B+ annual views ecosystem)
54K
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Behind the scenes:
